Where This Started
Where You've Seen Us:
Here is the thing nobody wants to say out loud:
Most retention advice is designed for the CEO.
Business coaches advise her.
CX consultants hand her a strategy.
Operations people fix her processes.
But when the numbers still do not move , everyone assumes she needs to do something differently.
But she is not the problem.
68% of clients leave service businesses because they felt unappreciated.
And that is a relationship problem and it lives in how the team shows up every single day in all space. In the emails, the handoffs, the check-ins that never happen, the moments where a client needed to feel remembered and got a template instead.
Nobody was solving that at the team level, not for businesses with 3 to 15 people. Nor with a methodology built for the specific relationships growth-stage service businesses are trying to build.
So we stopped asking how to improve the experience and we started asking how to strengthen the relationship with the whole team in the room.
Lindsay Tramel-Jones CEO & Client Relationship Strategist
In the Army, it was people leaving. In business, it was clients leaving. Different context. Same root cause. Nobody was asking why the relationships were breaking down on the inside.
I spent 20 years in uniform learning what happens when you pour energy into recruitment instead of retention — and what changes when you finally decide to fix the relationship instead of replace the person.
I left the military and brought that lens into the service business world. And what I found was a gap so specific and so consistent that I could not ignore it.
Growth-stage CEOs who were extraordinary relationship builders personally, but had never been given a way to transfer that to their teams. Not because they did not want to., but because nobody had built the tool for it.
That is the tool I built.
I am an 20-year Army veteran, a Goldman Sachs 10,000 Small Businesses participant and the host of the More Than a Brand podcast. I am the only person doing this specific work for this specific stage of business.
Not the website. Not the funnel. Not the brand aesthetic.
The work is making sure your clients feel like they matter to every person on your team . From the first interaction to the last invoice and everything in between.
That is what I do. And it is the only thing I do.
How We Work
