R — Research Before we touched a single design tool or suggested a platform, we got curious. We didn’t just research her competitors—we researched her calling. We looked at who Laura was attracting online, what content was landing with her community, and where there were gaps between her message and her experience. We helped her choose the perfect location for her brand shoot—then showed up on-site to make sure the visuals matched the vibe. This phase gave us the insight we needed to build a journey that felt authentically hers. I — Innovate Innovation for us isn’t about shiny new tech. It’s about doing something differently—with intention. So, we mapped out how Laura’s customer journey could work smarter, not harder: We integrated booking systems that were user-friendly on both ends. Created downloadable resources and lead magnets that reflected her voice. Built both digital and in-person flows to meet clients wherever they encountered her brand. The magic? Laura’s tech stack didn’t feel like tech—it felt like care. S — Strategize Here’s where the rubber meets the road. We used the data from the first two phases to build a comprehensive strategy that didn’t just attract followers—it nurtured them into clients. We laid out: The exact path from Instagram post to booked consultation What freebies would convert best and where they should live How email sequences, landing pages, and in-person moments all needed to speak the same language Everything had a place. And everything pointed toward growth. E — Evolve Once her journey was live, we didn’t hit “publish” and peace out. We stayed close—watching how users interacted with the site, tracking engagement, and helping Laura make data-informed shifts as she gained momentum.