We’ve all heard about staying in your zone of genius, especially as entrepreneurs, right? It is hard as a solopreneur because you are the COO, CFO, CMO, and the list goes on. However, when you wander out of your zone of genius you end up wasting time. When something takes too much of your valuable time and the end result is subpar, it’s time to hire that task out. For some reason web design is the last thing people like to hire out for because it is a new visual thing to tackle that looks easy. I can’t tell you how many times a Pintrest DIY craft had me throwing in the towel because it looked easy. We’ve all been there.
In the final episode of More than a Brand podcast, Season two, I discuss the importance of recognizing when it’s time to hire a professional web designer instead of trying to navigate WordPress on your own. While WordPress can be user-friendly with the right plugins, if web design is not your expertise, it can still feel overwhelming. I encourage you to focus on your zone of genius and avoid wasting time and energy on something you’re not skilled in.
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