It’s all about your customer’s experience here!
Question for you. How much time do we spend on our mobile phones? Would you believe over half? Well, at least according to Statista. And that’s not all! In “mid-2023, it was estimated that almost 96 percent of the global digital population used a mobile device to connect to the internet.” Being mobile friendly is one way to improve your customer experience.
Everyone is on their phone all the time. With mobile devices taking the lead you need to design for mobile first! Yes! Design for mobile first because chances are, whoever is going to your site is going to your site on their phone first.
Where do you start? Here are three key things you can check your mobile site for to ensure a positive user experience:
Is your site responsive on mobile?
The first thing to check for on your mobile site is responsiveness. A responsive website adapts and adjusts its layout and content based on the screen size and device being used. Here’s what to look for:
- Are all elements of your website – text, images, buttons, and menus, resize and reposition correctly on smaller screens.
- Test your website on various mobile devices with different screen sizes and orientations to ensure consistent and optimal display. You can use this site to do that.
- Check for readability and usability on mobile devices. Is the text good? Are buttons are easy to tap?
Page speed and performance
Slow-loading pages are going to send your people away. No one wants to wait! Here’s how to assess and improve page speed:
- Test your website’s loading times using tools like Google’s PageSpeed Insights or GTmetrix. Aim for loading times of three seconds or less for optimal performance.
- Optimize images, minify code, and leverage browser caching to reduce page load times and improve overall performance.
- Monitor server response times and address any server-related issues that may impact page speed.
Use experience and navigation
The user experience (UX) is right there next to your customer experience (CX) on your mobile site. Here are some aspects to evaluate:
- Assess the overall usability of your mobile site, including navigation, menu design, and ease of finding information. Make a list of what could be better.
- Check for clear calls-to-action (CTAs) that prompt users to take desired actions, such as making a purchase or contacting your business. CTAs make a huge difference, make sure you have ’em!
- Test forms and input fields to ensure they are easy to use and submit on mobile devices.
As hard as it might be to believe, it’s mobile first! Checking your mobile site for responsiveness, page speed, and user experience is essential for providing a positive and fast experience for your people will make the difference!
