more Than
A Brand
The Blog
Unleashing the Power of Your business Online Presence: A Journey into Website strategy, business Ownership & brand visibility
Owning a website & building a brand has become an essential tool for individuals, businesses, and creatives to establish a strong online presence. Whether you’re an entrepreneur, blogger, artist, or professional, a website serves as your virtual storefront, a platform to express yourself, connect with others, and showcase your work to the world. Join us on a captivating blog journey that is an extension of our More Than A Brand podcast. We will delve into the multifaceted world of owning a website and uncover the secrets to building a bold and authentic brand.
If you are stuck on your web strategy and you are not sure where to begin, purchase a website audit to help set the foundation of your website strategy.
Trust, A Key Part of Customer Experience
Trust Issues: A Personal Tale of CX Woes (and How Phoenix Can Save You from the Same Fate) A couple of weeks ago, I was
Customer Loyalty Programs That Actually Work (And How to Create Yours)
Spoiler alert: Loyalty programs do work—but only if you play your cards right. It’s not just about tossing out points like confetti or slashing prices
Are Loyalty Programs Just Manipulative Marketing?
Loyalty programs are everywhere. How many tags do you have on your keychain or store apps on your phone? See what I mean? From coffee
What Is Omnichannel Strategy?
Transformation Explained in a 1982 Song! Okay, we’re going back a few years, but still, you might remember when Stevie Wonder and Paul McCartney sang
5 Steps to Sync Your Business Stuff and Improve Your Sales!
Listen, your customers aren’t just sitting on one channel waiting for you to sprinkle magic. They’re bouncing between Instagram reels, email promos, website pop-ups, and
Why Your Customers Might Hate Your Cross-Channel efforts (and How to Fix It)
Cross-Channel or Omnichannel strategies are designed to provide a seamless customer experience, allowing people to move between online, in-store, and customer service channels effortlessly. Yet,
Real-Time Feedback Prevented a Disaster
Every business has its “close call” moments—the times when one small thing could spiral into a disaster if left unchecked. This story highlights how real-time
Bad CX Strategy
Why Your Customers Might Hate Your Omnichannel Strategy In theory, an omnichannel strategy sounds like the perfect way to meet customers where they are. However,
Is Big Brother Watching? The Dark Side of the Customer Data Debate
Data is king. In the Words of Lil Wayne “men lie, women lie, numbers don’t lie.” For businesses, understanding customer behavior through data analytics is
