Stop Fixing Everything: Focus on the Right Thing in Your Customer Experience
Let’s get one thing straight: you don’t need to overhaul your entire business to make more money. You just need to fix the right thing.
Shift customers from consideration to purchase
Let me take you back to a conversation I had not too long ago with one of my clients, Heather.
Heather’s been a photographer in her city for over 15 years. Solid business. Booked and busy. She wasn’t out here chasing trends or trying to go viral. Her name was already good in these streets.
But she came to me because something had shifted.
She had just made a major boss move—bought a studio and started renting it out to other photographers. It was the next evolution of her brand. The vision? Clear. The demand? Already there.
But the process to actually book the space? A mess.
Every time someone reached out to inquire, Heather had to stop what she was doing to send a contract, an invoice, a calendar link—manually. Over and over again.
And it was wearing her out.
She wasn’t dealing with a visibility problem. People knew who she was. They were already interested. But the process between “I want to book” and “Here’s my money” was clunky.
That’s when we got to work.
We didn’t start from scratch. We didn’t add a bunch of new tools. Heather already had HoneyBook, we just made it work harder.
We mapped out the flow: a form, a calendar, an auto-sent contract, an invoice. Boom. All automated. All clean.
We launched it.
Within 24 hours?
Heather made over $1,000 in bookings—without lifting a finger.
Improving retention to create advocates.
Now, let’s shift to Tiffany.
Different business. Different vibe. Same problem underneath: money being left on the table.
Tiffany had an email list, a strong one. People who had bought from her before, folks who trusted her. But it had been a minute since she reached out. Life was life-ing. The business had taken a backseat for a while.
She came to me wanting to do something big—maybe a whole new offer, maybe a webinar. But before we added more noise, I asked one question:
“Have you talked to your people lately?”
We didn’t build anything new. We didn’t even change the offer.
We crafted one email, re-engaged her list with intention, and reminded them she was still that girl with real value to offer.
That night? Sales started coming in.
Just like that.
Fix what's failing not what's flashy
What Heather and Tiffany both learned—and what I see every single day—is that it’s not about doing more or even what you feel like doing at the moment.
It’s about doing what matters most.
Heather focused on the consideration phase—making it easier for interested folks to buy.
Tiffany focused on retention—nurturing the people who already said yes once.
Two very different areas of the customer journey. But both led to quick, measurable results. Not because we fixed everything, but because we fixed the right thing.
That’s the work we do inside FlowTribe.
We’re not here to help you “do more.” We’re here to help you do better.
We go deep into your customer journey, figure out where the real friction is, and apply pressure there. That’s what gets you results that don’t take months to show up.
And listen... if you’re tired of spinning your wheels trying to fix everything, this is your sign to stop.
You don’t need more hustle. You need a system that holds the weight of your brilliance.
Flow Tribe is now accepting applications.
🟣 Only 8 spots.
🟣 $2,700 pay in full or $900/month for 3 months.
🟣 Applications go public at the end of the month—but you’re early.
Let’s fix the thing that actually matters. And let the rest... flow.
