A few weeks ago, I had a call with the team at AccessiBe, a software company that helps make websites accessible to people with disabilities — individuals who navigate the web differently but still deserve an experience that feels easy, intuitive, and inclusive.

That call started with a moment of panic.

One of my past clients reached out after a friend of hers, another small business owner, was sued for not being ADA compliant. Yep, you read that right. Sued.

So we did what we always do at Fierceified: researched, asked questions, and found solutions that help our clients protect their brand and their experience.

That’s when we learned that since 2018, websites have been considered public entities under the Americans with Disabilities Act (ADA). Which means every website — no matter how small the business — should be accessible to people with disabilities.

Now, when we originally built this client’s site, we added basic accessibility features, you know contrast, alt text, and tab controlled experience. But full accessibility? That’s a deeper, more technical lift — one that requires specialized tools.

That’s where AccessiBe comes in.

Let’s be clear: this isn’t just about avoiding lawsuits. It’s about how people experience your brand online.

If your site is tough to navigate for someone using a screen reader, or if your color contrast makes text hard to read, or your videos don’t have captions… that’s not just a compliance issue. That’s a customer experience problem.

Real CX isn’t just about making people feel good — it’s about making sure every person can participate fully.

Accessibility = Care in Action

Here’s what accessibility really says about your brand:

• “We thought of you.” You’re showing your audience that you see all of them — including those who often get overlooked.

• “We’re future-ready.” Accessibility keeps you compliant and inclusive as laws and standards evolve.

• “We care about experience.” It’s not just a checkbox. It’s a reflection of your brand’s integrity.

And yes, there are extra perks too:

✅ You may qualify for tax credits (IRS Disabled Access Credit — Form 8826) when you make accessibility improvements.
✅ Search engines love accessible sites — cleaner code, better structure, higher SEO performance.
✅ You reduce legal risk while expanding your customer base.

How AccessiBe Helps

AccessiBe makes accessibility simple by adding a layer of technology that adapts your site in real time to a visitor’s needs.
From screen-reader compatibility to keyboard navigation and color adjustments, it helps your site meet ADA and WCAG standards automatically — no full rebuild required.

You can actually see it live on this website — just look for the settings tab in the bottom left corner. Click it to explore how accessibility tools can transform your browsing experience.

AccessiBe’s plans start at $450/year, making it one of the most affordable and effective ways for small businesses to make their websites more inclusive.

Where Fierceified Fits In

Now, here’s the thing — we’re not the ADA police, and we’re not here to sell accessibility software.

At Fierceified Creative & Consulting, our job is to help you improve your customer experience from every angle — whether that’s through our own in-house tools like FlowLab or powerful third-party solutions like AccessiBe.

Listen, when your customer experience is inclusive, intentional, and human-centered...
your brand doesn’t just look good, it feels good to every person who interacts with it.

Accessibility isn’t just about compliance. It’s about connection.

Making your website accessible shows care, builds loyalty, and opens your business to a wider audience. It’s one of the simplest, most human ways to improve your customer experience.

If you haven’t checked your site’s accessibility lately, now’s the time.
Click that little orange settings tab at the bottom left of this page to see AccessiBe in action.

Then, when you’re ready to talk about the bigger picture — your customer journey, retention strategy, and overall CX — we’ll be here to help you build that next layer.

Book a Clarity Call to see how we can help you create customer experiences that are inclusive, efficient, and unforgettable.