Web analytic strategy tools are essential for businesses to measure the performance of their websites, gather user feedback, and make necessary updates to improve the user experience. In this blog, I’m identifying three tools that I use for website optimization and to help develop web strategies.
A common web analytics tool is Google Analytics, I highly recommended it for all website owners. Google Analytics provides valuable insights into website traffic, user behavior, and conversion rates. However, this tool is the gateway to Google Search Console.
The Search Console allows website owners to see the keywords that people are searching for and the impressions their website has made for those keywords. This information is particularly useful for businesses that want to optimize their website for specific keywords and improve their search engine optimization (SEO) efforts. If you are new to web strategy, start here because other tools can be overwhelming, These two tools are free to the user and easy to navigate.
The second tool is HotJar. HotJar provides heatmaps, recordings, and feedback polls to gather user insights and understand how visitors interact with a website. Heatmaps visually represent where users click, scroll, and spend the most time on a website. Recordings show actual user sessions, allowing businesses to identify any usability issues or areas for improvement. Feedback polls provide an opportunity for users to directly share their thoughts and opinions about the website. HotJar is a comprehensive tool for understanding user behavior and making data-driven decisions to optimize a website. Hotjar has both free and paid plans. Check out this video overview on Hotjar.
The third tool is Zoho Pagesense. Once you gather data from Hotjar and Google Search Console, you then want to start testing different design elements. Zoho allows you to conduct A/B testing on you site. It is good alternative to Google Optimize, but it has a subscription cost. I don’t recommend investing in this platform until you have enough data to benefit from split testing.
These web analytic strategy tools help businesses make informed decisions to optimize their websites, increase conversions, and improve their return on investment.