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Website design affects trust and conversion.

Black woman web designer sitting at a table with a cup of water and a macbook discussing web design.

Website design plays a crucial role in building trust and increasing conversion rates for businesses. In the podcast episode, Why Web Design Matters: Building Trust with Your Audience, I emphasize the importance of having an updated and visually appealing website that reflects the personality and brand of the owner. An outdated or poorly designed websites can lead to mistrust from visitors and potential customers.

One of the key points made in this episode is the negative impact of using outdated coding or custom coding for websites, especially if you don’t know how to keep the code updated. Old coding can create a negative impression and make visitors question the credibility of your website. In other words, looking like Myspace in a Meta world will cause visitors not to convert to customers. Using outdated coding can make a website look like a “hot mess” and discourage users from engaging with the content.

Let’s dig into the visuals because people are visual. Photos should accurately represent the brand. If the visuals on a website do not align with the authenticity of the brand, it can lead to mistrust from visitors. There is significance in having a visually appealing website that reflects the current trends and standards of design. If a website that looks outdated or unprofessional can cause visitors to lose trust in the business and its offerings.

Your website’s brand, colors, fonts, photos, and coding all need to work together harmoniously to create a cohesive and trustworthy website. Neglecting any of these elements can result in a website that is not visually appealing and does not inspire trust in visitors.

To address these issues, the speaker suggests using website builders or pre-designed templates that offer drag-and-drop functionality. They specifically recommend Elementor Pro as a user-friendly option that allows for easy updates and customization. By using such tools, website owners can avoid the need for custom coding and have more control over the design and functionality of their websites.

In conclusion, the podcast highlights the importance of website design in building trust and increasing conversion rates. By prioritizing user experience and adaptability, businesses and individuals can build websites that inspire trust and lead to higher conversion rates.

Listen to The Entire Episode Here


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