Understanding the connection between your website and marketing is crucial for business owners who are actively trying to increase their visibility.
You can have bad ass marketing and a shitty user experience and it fumbles all your marketing efforts.
Knowing how these two are related will attract more people to your business ecosystem. However, there are several common mistakes that people make on this journey.
One of the biggest mistakes is neglecting the copy on your website. While it’s true that some people prefer visuals over text, there are still many who enjoy reading and engaging with well-written copy. Your copy not only keeps readers on the page but also helps with search engine optimization (SEO). Including relevant keywords that align with your brand and what you want to be known for is essential for increasing visibility. And please add a little flavor to your copy, you can’t Chat GPT your personality yet 🙂
Another mistake people often make is choosing the wrong photos or not investing in professional photography. I continuously say, people are visual. Visuals play a significant role in attracting and engaging visitors. People are naturally drawn to things that look good, so having high-quality and visually appealing photos can enhance your messaging and make your website more appealing.
Additionally, many people fail to build their website with mobile devices in mind. With a significant percentage of website visitors using their mobile devices, it’s crucial to ensure that your website is mobile-friendly. If your website is only optimized for laptops or tablets, you are probably missing out on a large portion of sales.
Furthermore, not having clear goals for each page of your website is a common mistake. Each page should have a specific goal, whether it’s to drive visitors to your email list, encourage them to book a call, or take another desired action. Building your website around these goals helps to guide your visitors and increase engagement. Additionally, keeping visitors on your website for longer periods can improve your visibility and SEO rankings.
It’s also important to remember that relying solely on social media platforms like Instagram or Facebook can be risky. While these platforms can be valuable for marketing, you don’t own them, and their algorithms and policies can change at any time. Building your online presence primarily on these platforms without a solid website can leave you vulnerable to sudden changes that may negatively impact your business.
In conclusion, scaling website and marketing requires avoiding common mistakes such as neglecting copy, choosing the wrong photos, not optimizing for mobile devices, lacking clear goals for each page, and relying solely on social media platforms. By addressing these mistakes and continuously improving your website, you can create a strong online presence that supports your business or brand’s success.
Listen to the podcast Episode with Stacy Reed of Stacy Zeal Co to get more insights on this topic below and grab her Maximize Your Ads Course courses by clicking here.