CX Redesign
Brown Suga Wellness, a coaching company for women of color teaching them how to become wealthy without sacrificing their wellness.
Analysis
feedback showed a trend of people not understanding how the company could assist them based on visuals not matching copy. Internal audit supported the feedback of the clients and presented a starting point for development
Dev System
We developed CX entry points and how each point is going to navigate people through the phases of the journey. We also created opportunities for clients to become emerged in the brand.
Design
A 4 phase CX journey
5 Page website
Aligned colors based on color theory
Streamlined tech stack
Simplified transaction process
Developed keywords and content buckets to improve visibility and convertions
Mapped out client journey from begining to end to ensure that we maximized customer touch points
CX Redesign Journey
The CX redesign journey for Brown Suga Wellness began with an audit of their current CX. WE identified misaligned messaging and imagery, incomplete transaction paths and an unidentifiable purpose for the business.
We worked with the company for three months to solidify how to move clients from acquisition to post fulfillment. Redesigning their CX journey help them to enroll people into the first cohort of their mastermind.
